Evaluate & Iterate
Manto Website Optimization: Enhancing User Experience & Sales
The Manto website project focuses on evaluating and refining the online shopping experience to improve user efficiency and drive sales. By analyzing user interactions, identifying pain points, and implementing strategic design iterations, the goal is to create a more seamless, engaging, and conversion-friendly platform. This project involves usability testing, data-driven optimizations, and iterative design improvements to enhance both the customer journey and business performance.
Client
Manto
Services
UX Evaluation Design Iteration Performance Optimization User-Centered Approach
Industries
Clothing
Date
October 2024
GOALS 1. Simplify navigation and ensure logical categorisation of products. 2. Improve transparency of delivery options and costs before the checkout process. 3. Refine the checkout process by reducing clutter, making delivery costs clearer, and making the flow less forceful. 4. Optimise the search functionality to suggest relevant results, even if the search term isn’t an exact match. These enhancements have significantly improved user engagement and shopping efficiency, making the platform more intuitive and conversion-friendly. By refining design elements and optimizing site performance, the project has contributed to a more satisfying and frictionless experience for customers.
The Manto website optimization project has successfully enhanced the brand’s e-commerce experience, reinforcing its position as a leading provider of combat sports apparel. By improving usability, navigation, and conversion efficiency, the website now offers a smoother and more engaging shopping journey. User feedback highlights the enhanced accessibility and streamlined purchasing process, contributing to increased customer satisfaction and retention. As a result, Manto has strengthened its online presence, driving higher sales and fostering greater brand loyalty within its target audience.