Experience Website
Enhancing Engagement Through Interactive Storytelling
This project was about developing a dynamic website that serves as the gateway to an unforgettable in-person adventure. My objective was to create a digital platform that not only engages users online but also invites them to experience a high-stakes mission firsthand. Set in the year 2035, the website teases an immersive narrative where a rogue AI, NIKI, has turned humanity’s technological marvels into weapons against us all.
Client
NUA
Services
Research Product Design Branding Web Design Video
Industries
Travel
Date
December 2024
Through interactive storytelling, role-based challenges, and real-time puzzles, visitors can explore the world, unlock hidden secrets, and preview the mission’s gripping storyline. This engaging online experience is designed to build anticipation and seamlessly guide users to the live event, where they join forces in the fight against NIKI. By merging cutting-edge digital interactivity with an in-person immersive experience, my plan is to create a platform that captivates, challenges, and connects audiences in a truly unique way.
GOALS • Create Immersion: Design a website that fully immerses users in the futuristic, mysterious world of AI and robotics. • Engage Users: Use narrative-driven elements, such as NIKI and The Professor, to captivate users and encourage exploration. • Promote the Experience: Highlight the physical experience as a unique, thrilling activity users can participate in. • Facilitate Bookings: Provide a seamless booking system where users can easily select and customise their experience. • Build Curiosity: Incorporate subtle hints, glitches, and hidden messages to create intrigue and encourage user engagement.